San Pedro Homes

We're driven by results and we're determined to provide the exposure you deserve. Our sales team is powered by a dedicated marketing arm with in-house marketing specialists and outside consultants to ensure maximum exposure for your residential real estate listing.  In addition to building a premium stand-alone website for your property,  we also leverage our membership in  major listing services and associations to cast as wide a net as possible for your listing.

Negotiation is crucial to residential real estate, whether you are listing or searching for homes for sale.  Our experience tells us that the best approach to negotiating is to move everyone to the same side of the table.  We strive to find common ground early on to ensure the best chance of finding a solution that works for everyone.  With the aim of achieving long-lasting solutions, we approach difficulties with the idea that the best solution is one that is factually conforming, functional, feasible, and fair to the parties involved.  From there, we are free to embrace a conciliatory process that is both rational and creative, which ultimately leads to a smooth transaction.

Above all, our priority is helping our clients best position themselves for success. We are open to creative and flexible arrangements and will work with you to find a solution that works for you and keeps your residential listing competitive among other homes for sale.

We are committed to putting our clients in the best position possible to achieve the best price and terms in the quickest amount of time.  At the same time,  we approach every residential real estate listing from a defensive stance. The undercurrent to everything we do is the unwavering understanding that “Defense Wins Championships” 

We will  prepare a written Proposal for Real Estate Services to help you make an informed decision about whether and how best to proceed with listing your property for sale. Our proposal will evaluate your property and other residential homes for sale and form an opinion of the price the market will support.  We’ll also discuss whether any pre-sale repairs should be undertaken and present available options to improve presentation value.  We will discuss effective pricing strategies, and decide how to present the residential real estate in the best light with the aim of achieving the highest price in the shortest amount of time. 

After we've got your home ready and primed for the market, we will schedule a Broker’s Open to allow local brokers and agents to preview the property on behalf of their clients, and we will also schedule and hold as many Open Houses as necessary. We will also schedule private showings as requested.   We will also will engage in digital marketing campaigns as well via social media, ad placement, and direct emails to give your residential real estate the exposure it deserves.    We build a stand-alone website for each listing and deploy customized and effective digital advertising on desktop and mobile devices.  We also provide premiere exposure on wide-audience residential real estate websites such as Zillow, Trulia, Realtor, and the Multiple Listing Service.  We regularly check analytics for optimization and use targeted marketing techniques and social media campaigns to disseminate our listings to the right people at the right time.

The fruit of our efforts will be when we start receiving offers for your real estate listing. We will keep you informed every step of the way, continuously analyze the market, and advise if any adjustments are necessary to procure offers.   Ideally, we will have multiple offers to review. After we evaluate offers received on your residential listing, you can either accept an offer as-is, or issue a counteroffer to one or several Buyers.  We will walk you through this process and negotiate on your behalf.

Once we open escrow, we will coordinate with the Buyer’s representative to ensure a smooth escrow.   The escrow holder will provide you with an Opening Package, that includes paperwork to fill out and Escrow Instructions to sign. We will review everything with you and walk you through this process.  We will coordinate with the Buyer to provide access for Buyer investigations, and represent your interests in any resulting negotiations that may arise during escrow.   

Once the Buyer funds the balance of the purchase price, escrow can close and title to the residential real estate will transfer. We will coordinate delivery of possession and provide keys to the Buyer through escrow, and escrow will disburse the Seller's proceeds from the sale.  

The foundation of our representation of others is and will always be education.  We want our clients to know what they are doing – and why.   Before we put an offer in, we compare the subject listing to available homes for sale and make sure our clients are up to speed about contract mechanics and the transaction timeline.  We take the time to educate upfront so that our clients are in a better position to jump on opportunities when they arise.

When it comes to residential homes for sale, our experience tells us that the best approach to negotiation is to move everyone to the same side of the table.  We strive to find common ground early on to ensure the best chance of finding a solution that works for everyone.  With the aim of achieving long-lasting solutions, we approach difficulties with the idea that the best solution is one that is factually conforming, functional, feasible, and fair to the parties involved.  From there, we are free to embrace a conciliatory process that is both rational and creative, which ultimately leads to a smooth transaction.

When you buy a residential home with us, you will be confident that you are in good hands.  We approach every real estate transaction from a defensive stance and the undercurrent to everything we do is the unwavering understanding that “Defense Wins Championships”

Buyers who sign up for our Exclusive Buyer Representation Agreement will receive a piece of the commission we earn as a credit to help pay for closing costs. 

The first step is to get in touch for a free residential Home Buying Consultation.  You'll share your housing needs and wants with us, we'll share current market conditions and homes for sale with you, and together we'll develop a path to home-ownership ideal for you.  We'll guide you through the residential financing process, explain potential financing options for available homes for sale, and help you get pre-qualified for a loan.   

Once we've gone over your residential home needs and wants, market conditions, and pre-qualification, we'll have everything we need to find your next home.  We'll set you up with tools to help you search for on-market listings, as well as introduce you to any "pocketed" off-market homes for sale that fit your criteria.  Throughout this process, we will encourage an active feedback loop between us so that we can hone in on the perfect home purchase for you.

Once we find the home for you, we will help develop a strategy to get the home under contract and prepare an offer that balances attractiveness to the Seller with appropriate contingency plans to protect your rights and your deposit.  We’ve made it simple to understand which offering strategy matches your unique balance of goals and reservations. We will then package everything together and present your offer in the best light possible to achieve acceptance and open escrow. 

Once we are in escrow, we facilitate the Buyer due diligence process.  This is the time to review disclosures, conduct inspections, and to do everything we can to learn the true condition of the property and any matters affecting it. At the same time, we will be coordinating with your lender to ensure that your lender has everything necessary to fund and close escrow on time. We will guide you through this process and help you negotiate through any matters that arise during escrow. 

After escrow closes, title to the residential real estate will transfer.  We will coordinate delivery of possession, get you your keys, and you will officially be a homeowner.